Walk The Fence

Totally unrelated to the usual tactics or innovations I'd think about for a customer to optimize its landing page, multivariate testing of product pages or cross-linking strategy, I'm scratching my head today on how we could best utilize Twitter, Facebook and the armada of other social engines to solve a problem, a plague, a source - and I'm intimately convinced of that - of incredible fossil fuel waste and causing health issues by sudden burst of high-blood pressure with millions of people everyday: the passing lane - aka the left lane. (or right lane for a few uncivilized countries)

The idea would be to use the massive and almost instant spreading capacity of the web and other connected devices to launch a worldwide campaign to remind, refresh and constantly bring back a message to drivers across the world, this inevitable truth: THERE IS ALWAYS SOMEONE BEHIND YOU GOING FASTER.

Therefore, as the name quite eloquently and simply states, the passing lane is made for passing. Not settling in, not establish as your domain since you're already doing 10km/h (or mph - for uncivilized countries) above the legal limit anyways...it's a lane made for taking over a vehicle in front of you travelling at slower velocity. Once that manoeuvre is completed, you should move back to the middle, or right lane, remembering the inevitable truth stated previously.

I would like for wolfram alpha to calculate the time/energy/years of life lost by millions, as a result of misuse and poor driving management encountered every day on our roads. Maybe the rear view mirror should display automated alerts (like electric shocks) to the driver seats when it detects that more than 10 cars are packed bumper to bumper behind you while you're casualy cruising to Celine Dion, utterly, mind boggling-ly oblivious to the direct traffic flow impact you're causing, while endangering drivers who have just had about enough of a long look at your no-so-funny bumper sticker and decide to now pass you using the right lane...

And that's precisely when your brain decides to go from 4% capacity use to 4.1% usage, you realize you're in the left lane, cars are passing you in the middle and the right lane, and you decide it's probably time for you to merge right...WITHOUT USING YOUR F%#& BLINKER.

Help for ideas on how to use technology to solve that problem would be a worthy cause, in my opinion.

Avdv.